Packaging plays a vital role in product development. Beyond ensuring the safety of your products during transit, storage, and display, packaging also serves to boost brand recognition among consumers. The appearance and design of packaging significantly affect a customer's perception of your product and their subsequent buying choices. Research shows that products with visible packaging are more appealing to customers. Transparent packaging, in particular, stands out as one of the most effective methods available.

At Clemson University’s CUshop, researchers utilized Tobii’s mobile tracking glasses to analyze consumer visual responses. The findings revealed that plastic packaging captured shoppers' attention 675 percent more than paperboard containers. Moreover, participants were nearly four times more likely to purchase a product in clear packaging compared to the same product in a paperboard container.